The Signal Manifesto
The Sales Stack Got Bigger, Not Smarter
The modern sales stack keeps expanding: CRMs, intent platforms, enrichment tools, sequencing systems and analytics. Each solves a small problem. Together, they create complexity. Every tool introduces a new workflow, new data model and new place for information to hide, which leaves sellers stitching everything together manually.
"The result is not clarity. It is scattered context and duplicated effort."
Each tool introduces its own workflow, data model, and place for information to hide
Even with all these tools, the basic question is still unanswered: Who deserves attention today, and why?
What Actually Moves Enterprise Deals
Automation helps with volume. Data helps with research. Scores help with sorting. But none of these tools explain timing. Enterprise buying cycles shift for reasons found outside the sales stack: in earnings calls, SEC filings, press releases, leadership moves and hiring patterns.
These are public, concrete signals. They reveal strategy shifts, budget changes and internal priorities. They drive real conversations. But no seller can track them manually across dozens or hundreds of accounts.
"The most valuable signals already exist in public documents. Sellers just don't have time to find them."
[Operator Instructions] Good morning, and welcome to TechCorp's third quarter 2024 earnings conference call. All participants will be in listen-only mode. After today's presentation, there will be an opportunity to ask questions.
CEO: Thank you, operator. Good morning, everyone. I'm pleased to report another strong quarter. Revenue grew 12% year-over-year, driven primarily by our enterprise segment. We're seeing continued momentum in our core markets, and our strategic investments are paying off.
CFO: Thank you, John. From a financial perspective, we're maintaining strong discipline. Operating margins improved to 28%, up from 25% last quarter. We're also making significant progress on our cost optimization initiatives. As part of our ongoingvendor consolidation program, we're targeting a15% reduction in vendor-related costs over the next two quarters. This initiative will streamline our operations and improve our bottom line.
CFO: We've identified several areas where we can consolidate our vendor relationships without impacting service quality. The savings will be reinvested into our product development and go-to-market efforts.
Analyst: Can you provide more details on the timeline for this vendor consolidation?
CFO: We expect to complete the first phase by end of Q1 2025, with full implementation by Q2. We're working closely with our procurement team to ensure a smooth transition.
CEO: This is part of our broader strategy to operate more efficiently while maintaining our growth trajectory. We're committed to delivering value to our shareholders while investing in our future.
[Transcript continues...]
"CFO announces vendor consolidation initiative to reduce costs by 15%..."
The most valuable signals exist in public documents, but sellers don't have time to find them
The Real Gap: A Simple Intelligence Layer
Sellers do not need another platform to log into or another dashboard to interpret. They need a quiet layer that monitors their accounts, reads the public information they will never have time for and surfaces only what matters.
This layer should not change workflows. It should integrate with them. Email, Slack, Sheets, CRM. Nothing more.
"Freshness matters more than sophistication. Relevance matters more than volume."
Organizations already operate in controlled chaos. Processes differ by team. Spreadsheets are everywhere. The intelligence layer must fit this reality, not fight it.
Cost Consolidation Initiative
CFO announced vendor consolidation to reduce costs by 15% in Q3 earnings call.
Fresh, timely signals delivered where sellers already work
The Mission
Our goal is to reduce noise, simplify work and provide timely context that helps sellers act with confidence. No dashboards to maintain. No complex configurations. No new system to adopt. Just clear signals delivered where sellers already live.
"In enterprise sales, timing determines outcomes. Our job is to make that timing visible."